About

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Sweet Sabelle was founded in 2012 when my daughter was just nearing kindergarten. As a working florist with an art degree from Arizona State University and an Associates Degree from The New York School of Interior Design, the artistic and cultural riches that are daily discoveries in my home of New York City beckoned me to take a closer look. Through those visits documenting art in New York City institutions or unique treasures in iconic design shops, I uncovered a delight in recording the beauty I find. The camera lens became my medium.

A year later FlowerSchool New York called on me to teach floral design in their growing Professional Certificate Program. For five years I was a teacher and designer meeting some of the world’s most significant florists as well as designing for and traveling the world helping them facilitate large scale events. Through it all my camera came along for the ride and, looking back, collected visual treasures from Goa, India to Mexico City, Mexico, and many places in between.

I had my second child four years ago and gave up teaching to nurture the growing needs of my bustling family life. And of course with smart phones there is never a second in daily life that goes unrecorded. As my youngest is nearing school age now, Sweet Sabelle the Blog calls me yet again. And especially as we are living in a strange new Covid-world. The small floral design business that I had begun a few years ago feels like a luxury that will have to wait for another day. As I had been delivering weekly fresh flowers to Swarovski corporate offices and designing for their press events in mid-town Manhattan, that return to normal feels years down the road.

So yes, A Return to Beauty feels like just the right balm for these dark times. I made my first masked visit to an interior design shop last week to document the paintings and drawings of Iconic Restauranteur Charles Masson (in a full circle  moment as I documented his art of flowers in a post about his then restaurant, La Grenouille, in October 2012). I felt that buzz and excitement, which filled me in my Blog days, and realized I desired more of that! Hopefully, you will feel something sweet as a result of my discoveries. Thank you for visiting!

Beth Horta July 22, 2020

For design inquiries, please email me: beth@sweetsabelle.com

36 Comments

      1. Posted on Do you people have a facoeobk fan page? I looked for one on twitter but could not discover one, I would really like to become a fan!

  1. Happy Birthday Beth!! Thank you for sharing your blog with me. It brought a big smaile to my face. I am looking forward to reading it for design inspiration as you are one of the most taleneted designers I have ever worked with.
    xo stacy

    1. Great post. I just came across your site and watend to say that I have really enjoyed browsing your blog posts. Any way I’ll be subscribing to your blog and I hope you write again soon!

  2. Hello Beth, first I would like to thank you for your increadible kindness on taking my friend Marcelo to your home. I don’t know anyone else capable of such act of charity.

    Know, congratulations for your blog, I see you did it.

    Keep posting. Keep talking. Keep thinking.

    keep filling the world with goodness.

    from your yellow/green friends

    Marcelinho e Carol.

  3. I enjoyed seeing these pictures, Beth. I am at my neighbor’s showing them your internet site and they loved seeing the vintage pictures of “old Adgate.” Stay well, and keep cool!
    Frank Mills

  4. Hi there! Someone in my Myspace group shared this site with us so I came to take a look. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Wonderful blog and wonderful design.

  5. You are so awesome! I do not suppose I have read something like this before.
    So wonderful to discover another person with some original thoughts on this issue.
    Really.. many thanks for starting this up. This site is one thing that’s needed on the web, someone with a bit of originality!

  6. Hello Beth,

    I finally got a chance to say hi.
    Coming from a totally different background, last week at FSNY was an amazing experience for me. I wish you the best and keep your hands moisturized. 😛

    Jiwung

    1. Hi Jiwung!

      It’s great to hear from you, and thank you for the beautiful bookmark, that was so sweet of you. Please keep in touch and let us know if you open a flower shop. Love your blog, by the way!
      Best,
      Beth

  7. Hey! Would you mind if I share your blog with my twitter
    group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Thank you

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